Our company

The Pony Store ® is a registered trademark, located in the south of France dedicated to the world of ponies and little riders or future riders from the age of 3 months-old ! 

At The Pony Store's, our textiles (bodysuits, bibs, t-shirts, sweat-shirts) are made in 100% organic cotton, certified Oeko-tex®, French creation and Fair Trade (transparent working conditions for the manufacture of products). You will recognize the products sold at The Pony Store ® thanks to their visual identity, available in all supports and materials, and presented in ranges and collections.

Our Team


Morgan Froment
, CEO of The Pony Store ®, is also rider since his 9 year-old. He rode at the national and international level with ponies (Grand Prix Pony and CSIP) and also with horses (CSI *) before committing in post-baccalaureate studies in preparatory classes: "Hypokhâgne" and "Khâgne" in Aix-en-Provence. He continued his BBA studies at HULT Business School in London (where he studied economics, finance, accounting, commercial research etc.) He also has writing, linguistic and photographic skills. In early 2018, he launches his brand called The Pony Store ®. 
Ambitious and motivated, Morgan is projecting himself in a future where sport, horses and international business will meet. 

Testimonial : "The Pony Store ® is above all a family adventure, with the values and aspirations of the Froment family where each member brings his own stone to the building. » 


Alizée Froment
, head of communication is an international Grand Prix rider, member of the French dressage team, and a world-renowned equestrian artist, known for her freedom ground work with her horses and the special link she always tries to develop and improve with them. She has also been "chef d'équipe" and coach of the Pony Dressage Team for five years, leading the kids to five European Championships. At the same time, she was giving clinics in more than 15 different countries and has already written two bestselling books. After just 10 years on the road, she became a mother in August 2017 and made the decision to travel less. She is now focusing on her new family life, and some upcoming projects such as a new show, a third book, and the launch of The Pony Store ®, a new concept for children's equestrian clothing brand.